Transforming daily actions with responsible hygiene solutions.

If there is a word that defines Founders Future, it is entrepreneur. And they embody this word perfectly, through three essential qualities:
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1. Unwavering trust in entrepreneurs: Founders Future is a fund that is always on the side of entrepreneurs. They know what it's like to be an entrepreneur, with all that it involves. In a board, their support is tangible, solid. We know that we can count on them every step of the way.
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2. A great experience in entrepreneurship: they have experienced entrepreneurship in all its dimensions: the successes, the failures, the cycles. Their experience allows them to support us in this roller coaster that is the life of an entrepreneur. With them, we move forward with support, with a clear and realistic vision.
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3. Concrete and practical advice: Founders Future is not a fund that Think in slides. IIt is a fund that offers advice drawn from entrepreneurs: concrete, practical, and actionable. They make useful introductions, they are fully committed, and they roll up their sleeves. In short, Founders Future is a real fund of entrepreneurs.

Founders Future has been with us since 2021 and we have experienced dozens of moments when they made a difference. But if I had to remember only one, it would be at the end of 2022. At that moment, we witnessed a sudden turnaround: the highly favorable cycle of startups fueled by abundant capital in the financial markets dried up almost overnight. The entire ecosystem, until then focused on growth, abruptly shifted its attention to profitability.
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Founders Future saw it coming before anyone else. Marc Ménasé sent a letter to all the companies in its portfolio to warn them that it was going to be necessary to tighten the screw and anticipate this new cycle. Marc drove us to react quickly, so as not to find ourselves in trouble, but he also encouraged us to see the opportunity in this situation. He used a phrase from Ayrton Senna which impressed us a lot with Thomas: “You can't pass 15 cars on a sunny day, but you can in the rain.” This image galvanized us in this difficult period for a lot of startups. We said to each other: it is our opportunity. The opportunity to be better than the other companies and to take advantage of this moment to make real differences. In short, Founders Future was visionary, reactive and decisive to enable us to transform a challenge into an opportunity.

If Founders Future had to be an animal, it would undoubtedly be a fox.
Why? Because the fox is a nimble and clever animal, and I think that's a perfect description for Founders Future.
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Smart because he is an ally who knows how to navigate complex situations with intelligence and agility. But above all, it is a street-smart partner, not lost in theory but giving concrete, actionable advice, always one step ahead.
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In short, Founders Future, is like the fox: cunning, lively and always there to help us find the right path.

If there is a value of Founders Future that particularly resonates with us is its commitment.

FF is a fund committed in every sense of the word:

• Committed to its founders, always by our side, ready to support us in every key step.
• Committed to the success of the company, with a proactive approach where they roll up their sleeves to move us forward.
• Committed from an environmental point of view, which is essential for us, especially with B Corp certification, a guarantee of their positive and responsible impact.

This total commitment makes Founders Future much more than an investment fund: it is a committed partner, with whom we share strong values to make product refills the new standard in the hygiene industry.

The human relationship we maintain with Founders Future is above all a relationship of associates. They are considered to be real partners on a daily basis.

They are people in whom we have a total trust, with whom we can share everything :

• Successes, obviously.
• But also the failures and the more complicated moments, the ones we talk about less easily.